Charlie Methven has told The Athletic: "We thought we'd been so clever by investing in Sunderland," explains Methven. "We thought they were one of the biggest teams in the country, with a huge stadium, loyal fanbase, a great academy. What's not to like?
"But we really struggled to get potential investors or sponsors to come, particularly from overseas. They would fly into London and then say they didn't want to get on another flight. Or they would complain about the hotels and restaurants.
"We don't have those issues at Charlton. Potential partners can stay in their favourite hotel, eat in their favourite restaurant, go shopping, catch a show. It's just much easier."
However, Trevor Watkins, head of global sport at a leading law firm remarked of Charlton: "do they have much upside? Maybe. Like I said, there is no science to it!"
I'll be watching the club site for news of the next big investor.
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