The Sheffield Star seems to have more difficulty in writing coherent stories about Sheffield United than Sheffield Wednesday. Admittedly their Sheffield Wednesday narrative is now creaking through repetition about how massive a club the Owls are.
As far as the Blades are concerned, they have had to resort to printing non-stories as a number of fans point out at the end of this story:
The assertion that the Blades are 'oozing class and self-belief' reads all right at a superficial first reading, although I wouldn't describe their team as 'classy'. Competitive and combative perhaps.
Quite possibly the Sheffield paper recruits people who haven't made the grade at the Sub-Standard.